Purchase
Of A Holiday Home In Orlando -
Marketing
Your Vacation Home
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Following the purchase of a holiday home in Orlando, to
generate sales (i.e. bookings) for your rental business you need to determine your market
segment, be able to reach the consumers within this segment and upon enquiry then be able to
convert the sales lead generated into a booking. Remember - no
customers, no income. No income, no business! |
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Determining Your Market
Following the purchase of a holiday home in Orlando it is important
that, as part of your marketing plan, you know which market
segment you are aiming at and ensure that all the necessary pieces of the
jigsaw are put in place. Having then put your jigsaw together you need to
be able to put the completed jigsaw in front of potential buyers.
Reaching Your Market -
Potential Buyers
An extremely important element not
considered by those that purchase a holiday home in Orlando is exactly how they are going to market
their homes. There is no right or wrong way to do this - but you don't want to be
taking a sledgehammer to crack a nut or be using a scattergun from 400
yards to try and shoot a rabbit!
You need to know how you are going to market your property, what you can
afford to spend and how maximise cost-effectiveness.
Promotional Tools
Will you use traditional promotional methods such as villa rental magazines,
use
'umbrella' site marketing i.e. advertising on web villa rental sites, or
will you look to have your own web site and have it optimised so that it
can be found by renters searching for holiday home rentals in Orlando
using the search
engines?
Make a promotional plan, carry it through
and monitor its effectiveness. Where are leads being generated from and at
what cost per lead/booking? Monitoring each individual promotional avenue
will help determine your future plans and drive-up your advertising
cost-effectiveness.
Web Site Design
and Villa Marketing
As home owners ourselves, we have been there.
When we went to purchase a holiday home in Orlando much of the help
and
assistance we offer here and that would have been useful to us was not available - at least
not at a cost that we could afford. Fortunately, as one of us is a
marketer, the marketing considerations were planned and thought out before
we bought. Further help and assistance was provided through a
friend that does web design and provided us with invaluable guidance. (Please do note that this site
and our villa rental sites were not
done by our web designer friend - we're too independent for that so we did it ourselves.
His designs far surpass anything we
could do!). As a result we would recommend this friend to help you with designing
and building a suitable web site for you at very affordable prices.
In addition, as part of our help package, we
provide a year's free advertising on a villa
rental advertising site that we set up on the web (again we were not happy
with many of the advertising sites that currently exist and felt we
could do better). Please take a
look at our rental site:
http://www.webvillarentals.com
Capitalising On Our
Success
After you purchase a holiday home in
Orlando, should you decide you would like the opportunity to 'piggy-back'
upon our success to help you rent out your villa
we can offer 'web-space' on one of our villa rental web sites. We will help find renters for
you and will make all the booking arrangements and do all the paperwork.
You play no part in taking the booking - save only to pocket the rental
income! We operate a fixed price structure so you will know what rental
income you can expect to receive. We also do all the promotional work,
reply to enquiries received and hopefully convert some of these into
bookings for you. For doing so, we take 10% of the rental
value as a commission. The web site that your home
would appear on is:
http://www.rentalhomesneardisneyworld.com
Even if you decide not to use our services
to help you buy a home, please do take a look at the above web site and
see if you would be interested in advertising your home on it. If you
would then please
contact us as we would be delighted to hear from you.
The Importance of
Planning
A year after the purchase of a holiday
home in Orlando an owner made a comment in our villa's
community forum (this comment is not an uncommon problem) and which stated:
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"With all the wealth of
knowledge out there we were wondering if anyone could point us in the
right direction for advertising or give us some tips on how you get
your rentals. We have been in a holiday magazine for the last year and
that was a total waste of money. Any advice would be welcomed. I love
the villa so much I don't want to part with it but if the rentals
don't come in we may very well have to by the end of the year."
Footnote: The owner that
made this comment has since sold the property! |
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